Kevin:

Hey, Kevin Oldham, CEO, and founder of Diffactory. We’re a digital marketing company based in Kansas City. I’m here with my friend and client Mackinze, the CEO and founder of Laser, No Razor, a med spa in Kansas City as well. Thank you so much for taking some time to visit with us today.

Mackinze:

Yeah, of course.

Kevin:

When you and I met, I loved hearing your story, and what I want to do is share that with others, because I think it’s so empowering the way that you’ve kind of morphed from doing this part-time to full-time to the big aspirations that you have for 20, 2021 and the next decade beyond. Let’s first start with how you started Laser, No Razor.

Mackinze:

I was serving tables when I first moved up here. While I was working here six days a week, I would serve at Jack Stack from Thursday night to Sunday night.

Kevin:

What I liked about that was the fact that you were doing both of those things; you were feeding your business by continuing to do what you had to do, which was serve other people, right?

Mackinze:

Mm-hmm (affirmative).

Kevin:

And owning a business is all about serving others and fulfilling their needs. You decided to come up here, you didn’t know anybody, and you say, “Hey, I’m going to open this business, Laser, No Razor.” Why did you open it? Why’d you open this business? Why did you start doing it?

Mackinze:

I love the beauty industry and I wanted to help make women feel more confident about their selves. That’s the main reason why I started. At first I just thought that we’d offer laser hair removal, and then I noticed clients were starting to become hair-free, and then I was like, “Oh wait, I want to keep them around.” So changed my mindset completely, and now I want to make it a one-stop beauty shop

Kevin:

Right. Now you’re doing things like hydrafacials, doing dermaplaning, microblading, teeth whitening. That’s what I think has been really cool is you listen to your customers and all the things that they need, and then you adapt. What were you doing, think back to when you launched this business, to get customers in here? You didn’t know anybody. What were some of the things that you tried from a marketing or a customer acquisition perspective?

Mackinze:

The things I tried when I first opened was Groupon, which is a big mistake because they take half your money and you don’t make anything off of that $99 special. That was a big learning lesson for me. I posted on Facebook and Instagram. I tried to boost posts, but those never worked out or they were always getting declined. Groupon was the thing that was starting to get people in, but it wasn’t the right kind of new clients that I wanted. I wasn’t keeping them around. They were more of hoppers and would try other places. I tried Google ads for a little bit, and that seemed to help, but really when I found Diffactory, that’s when really my whole life changed.

Kevin:

Wow. That’s a bold statement and very honored to be part of your journey. Let’s talk about some of the things that since our company started working together, that you’ve seen happen with your business. You say your life’s changed. What does that mean?

Mackinze:

As in my life changed, it was what, about a year ago that we started working together?

Kevin:

It was about a year ago. Maybe a little bit longer.

Mackinze:

Diffactory just got me in when we did the two week trial, and I had over 20 people come in and it was amazing, so I was sold. I had to keep using them.

Kevin:

Yeah. You’re our perfect ideal client as well because you’re like us. You listen to what your customers need, adapt, and just tailor whatever they need to the services that you’re able to provide.

Kevin:

Let’s talk about the future, Mackinze. You shared with me some pretty big plans. You’ve got some amazing vision, but let’s talk about where this organization is going in the future.

Mackinze:

In 2021, Laser, No Razor will be rebranding to M- Power Salon and Spa, which will be your one-stop beauty shop in Lee Summit. Over the past three years, I’ve just been listening to all of our clients, taking in everything that they’ve ever wanted, and I’m going to make that happen.

Kevin:

That’s amazing. I love M- Power because it goes back to your mission. Why you originally started this was to make women feel competent.

Well, thank you so much for spending time with me today. I always find a lot of positive energy when I hear founders’ stories. And while I’ve heard yours before, I think that you sharing it will hopefully empower other med spa owners or people who are thinking about getting into the aesthetics field. Thank you so much. Deeply appreciate you letting us come into your salon and more importantly, your friendship and your partnership.

Mackinze:

Yeah. Thank you.

Kevin:

Thank you.