It’s Becky’s Fault

Episode 8 – The Three Patient Acquisition Marketing Strategies

In this episode of the It’s Becky’s Fault Podcast, Kevin Oldham tackles the simplification around how to think about acquiring patients for your aesthetics practice through three marketing strategies that have worked and have become factors of success for MedSpaLife platform. Stay tuned to this podcast for more updates as this episode only serves as an introduction to the strategies related to patient acquisition. He will later on release solo episodes, dedicated to each strategy, where he delves deeper into their inner workings.


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Kevin Oldham – CEO & Founder of Med Spa Life

Why does Kevin do what he does? Because he loves solving complex problems that drive profit and growth for clients. Because he likes the math and the strategy and the analytics and the tactics. And because of three other things: his wife and two kids. But don’t read this and think Kevin’s some stuffy, serious CEO. Nope, in the office, he likes cranking electronic music so loud that the neighbors complain. And on the weekends, he enjoys teaching his son sweet skateboarding moves. Kevin also loves everything about Kansas City, especially the Chiefs. (And we’d like to point out that he was a huge fan even BEFORE they won that little televised ball game in February.)